What to put on a one-page professional website
· 5 min read
Most people who find your website have one question: are you the right person, and how do I reach you? A good one-page site answers that in under a minute. Here is what to include, in the order visitors look for it.
1. Your name, what you do and where
Put all three at the top and in the page title: “Dr. Emma Clarke, Dermatologist in Manchester”. That is how people search, and it is the line Google and AI assistants show. Use the name clients know you by.
2. A photo
A clear, friendly photo of you, or your logo for a business. People trust a face, and the photo becomes your link preview when the page is shared on WhatsApp or LinkedIn.
3. A short, plain introduction
Three or four sentences: what you do, who you help and what makes working with you easy. Write the way you would explain it to a client, without jargon. AI assistants often quote this paragraph, so make it true and specific.
4. What you do, as a list
List your specialties, practice areas or services, each with one line of description. Each one is a search someone makes, like “divorce lawyer” or “acne treatment”, so name them the way clients do.
5. Prices, or at least a starting price
“Consultation from $150” or “Initial meeting: free” answers the first question most people have and saves you calls that go nowhere. If fees vary, say what they depend on.
6. Proof you’re qualified
Degrees, registrations and memberships, and the year you started. For regulated professions, include your registration number where your regulator expects it.
7. One clear next step
Pick the one thing you most want visitors to do, such as book, call or send a message, and make it the big button. Too many equal choices means fewer people pick any.
8. Every way to reach you
- A phone number people can tap to call.
- An email address.
- WhatsApp, if you use it for work.
- Your address with a directions link, and your hours, if clients visit you.
9. Reviews and common questions
A few genuine client quotes and answers to the questions you hear every week. Both build trust, and clear answers are exactly what AI assistants look for. Check your profession’s rules on testimonials first.
10. Links to your other profiles
LinkedIn, Instagram, your Google Business Profile or a professional directory. They confirm it’s really you, and search engines use them to connect everything that belongs to you.
What to leave out
- Long histories and mission statements. One good paragraph beats five.
- Stock photos that could be anyone.
- Anything out of date: old prices, old hours, a phone number you no longer answer.
BeVisible builds a page with all ten sections from a photo of your visiting card, and its visibility score shows which ones are still missing.