Guides

Getting found, explained.

Practical guides for professionals and small businesses: getting on Google Maps, what to put on your website, and getting recommended by AI assistants.

How to get your practice or business on Google Maps

When someone searches for “dentist near me” or “lawyer in Madrid”, the map results at the top come from Google Business Profiles, not from websites. Here is how to get yours set up properly.

Read · 6 min

What to put on a one-page professional website

Most people who find your website have one question: are you the right person, and how do I reach you? A good one-page site answers that in under a minute. Here is what to include, in the order visitors look for it.

Read · 5 min

How to get recommended by ChatGPT, Perplexity and other AI assistants

More people now ask an AI assistant “who’s a good tax accountant in Denver?” instead of searching. The assistant looks things up on the web and recommends the people it can find clear, consistent facts about. Here is how to be one of them.

Read · 6 min