54 guides to explore
Getting started
Choosing how to build a professional website
The best way to build a professional website in 2026
What a professional website needs in 2026, five ways to build one compared fairly, a 12-point checklist and a one-afternoon plan to be found by Google and AI.
Read · 15 minDo you still need a website if you have LinkedIn or Instagram?
LinkedIn and Instagram can’t do everything a website does. What each is good for, seven reasons to still have your own page, and when you can skip it.
Read · 10 minBrowse all 9 guides in getting started
Website builders compared for professionals in 2026: Wix, Squarespace, WordPress and more
Wix, Squarespace, WordPress, Framer, Carrd, Google Sites and one-page builders compared honestly for professionals, with ten questions to ask before you commit.
Read · 10 minHow much does a professional website cost in 2026?
What a professional website really costs: the parts of the bill, ranges pricing guides report, hidden costs, how tax changes the price, and how to compare quotes.
Read · 9 minOne page or many? What a professional website actually needs
Is a one-page website enough? When one clear page beats ten thin ones, the five signs you need more, how a good one-page site is laid out, and how to grow later.
Read · 7 minBuild it yourself, hire a freelancer or use an agency? How to choose
Time, cost and risk of building your own site, hiring a freelancer or using an agency, with a decision test, a one-page brief, a contract checklist and red flags.
Read · 8 minFrom business card to website: how to turn what you already have into a page
You already have your name, role, phone and address on a card, brochure or CV. Here is how to turn that into a clear website in minutes, and what to fix afterwards.
Read · 8 minChoosing a web address: your own domain, a platform name and what to print on your card
How to choose a web address for your professional page: your own domain, a subdomain or a path on a platform, how to pick the name, and what to do if you change later.
Read · 8 minProfessional email for your practice: your own domain, setup and staying out of spam
Why an address on your own domain builds trust, how to set it up, what SPF, DKIM and DMARC are, how to avoid the spam folder, and a signature template.
Read · 8 minBeing found by AI
ChatGPT, Gemini, Perplexity and AI Overviews
What is GEO? Generative engine optimization, explained for professionals
GEO means making your information easy for AI answer engines to find and cite. What the research found, what it means for professionals, and what it can’t do.
Read · 10 minllms.txt explained: should your website have one?
What llms.txt is, who proposed it, what the evidence says about whether AI systems read it, how to write one in ten minutes, and what to do first instead.
Read · 7 minBrowse all 7 guides in being found by ai
Structured data for professionals: the hidden labels search engines and AI read
What structured data (schema markup) is, which types suit doctors, lawyers and consultants, copy-paste JSON-LD examples, the rules to follow and how to test it.
Read · 8 minHow to check what ChatGPT, Gemini and Perplexity say about you, and correct it
A simple monthly method to see how AI assistants describe you, twelve questions to ask, how to record the answers, and how to fix mistakes at their source.
Read · 8 minWhy AI gets your phone number, address or job title wrong, and how to fix it
Seven reasons AI assistants and search engines show old or wrong details about you, and a step-by-step audit to make your name, address and phone match everywhere.
Read · 7 minGoogle AI Overviews: how local professionals get mentioned
What Google says about AI Overviews and AI Mode, how they treat local searches, what to do about your listing and website, and what the opt-out controls do.
Read · 7 minHow to get recommended by ChatGPT, Perplexity and other AI assistants
How AI assistants find and recommend professionals and local businesses, and the practical steps that make your website easy for them to read, trust and quote.
Read · 6 minGoogle and local search
Maps, reviews, listings and speed
Google Business Profile: the complete 2026 setup, field by field
Every field of a Google Business Profile explained: naming, categories, services, photos, hours and verification, plus how to keep answers useful as Maps features change.
Read · 9 minHow to get more Google reviews without breaking the rules
How to ask for reviews, what Google, the US FTC and UK law forbid, how to reply to good and bad reviews, and special care for doctors, therapists and lawyers.
Read · 9 minBrowse all 9 guides in google and local search
How to deal with an old, wrong or damaging result about you on Google
Old listing, wrong details or a damaging page about you? Which problems can be removed, which can only be pushed down, and the Google route for each.
Read · 8 minWhich directories matter for professionals in the US, UK, Europe and India
Which online directories and registers are worth claiming for a doctor, lawyer, therapist or consultant, by country, how to choose, and when listing can break your rules.
Read · 8 minPage titles and meta descriptions that get clicked: 40 examples by profession
How to write the title and description that appear in Google, with formulas, before-and-after fixes and 40 examples for doctors, lawyers, designers and more.
Read · 12 minDoes website speed matter? A plain guide to fast pages on a phone
What Core Web Vitals measure, how to test your page for free, the five things that slow most professionals’ sites, and a no-code checklist to fix them.
Read · 9 minHow to get your practice or business on Google Maps
A step-by-step guide to Google Business Profile: how to create it, verify it, fill it in and link your website so you show up in “near me” searches.
Read · 6 minHow to help people find you when they search your name
Help clients find your own website when they search your name: clear titles, consistent profiles, accurate contact details and measured search performance.
Read · 5 minHow to come up for “[your profession] near me” and “[your profession] in [your city]”
How local search works for professionals and small businesses, and the practical steps that help you appear when people search for your profession in your city or near them.
Read · 7 minBy profession
What works for your kind of practice
Lawyer websites in 2026: what to include and the advertising rules to check
What clients look for on a lawyer’s website, what to include, and the advertising rules to check in the US, UK, Europe and India, from ABA Model Rules to SRA transparency.
Read · 9 minDoctor and clinic websites: what patients check first, and the rules to follow
What patients look for on a doctor’s or clinic’s website, what to include, and the rules to check in the US, UK, Europe and India, from HIPAA forms to CQC ratings.
Read · 8 minBrowse all 12 guides in by profession
Therapist and counsellor websites: warm, honest and compliant
What people look for on a therapist’s website, how to write it warmly without overpromising, and the testimonial, membership-logo, privacy and crisis rules to check.
Read · 8 minArchitect and interior designer websites: a portfolio that wins commissions
How to show your work, process and fees so clients commission you, how to credit photographers, and the title rules to check for architects and interior designers.
Read · 8 minEstate agent and realtor websites: listings, local pages and the rules to follow
What buyers and sellers look for on an agent’s site, how to present listings and local knowledge, and the licence, fair-housing and listing-information rules to check.
Read · 8 minAccountant, CPA and chartered accountant websites: trust, fees and rules
What clients look for on an accountant’s website, how to show fees and credentials honestly, and the title and advertising rules to check in the US, UK, Europe and India.
Read · 8 minConsultant websites that turn visitors into calls
How an independent consultant can position, prove and price their work on one page: the offer, case studies, fees and a clear next step, with before-and-after examples.
Read · 7 minCoach websites: credibility, clear offers and honest results
How life, business and fitness coaches can build trust on a website: credentials, a clear offer, honest results and testimonials, and boundaries with therapy.
Read · 7 minPhotographer websites: a portfolio that books, loads fast and protects your work
How photographers can show their best work, price their packages, keep galleries fast, protect their copyright and be found for weddings, portraits and commercial shoots.
Read · 7 minTutor and teacher websites: what parents ask, safeguarding and honest results
What parents and students look for on a tutor’s website, how to show checks and qualifications honestly, price lessons, protect children’s privacy and describe results.
Read · 8 minA student or graduate website that recruiters actually read
What to put on a one-page website as a student, graduate or intern: projects, skills, what you are open to, a CV download, and what to keep private.
Read · 7 minWhy every founder needs a personal website, and what goes on it
Why founders should own a personal page, what to put on it for investors, press, hires and customers, and how to avoid the fundraising and claims mistakes.
Read · 7 minWriting your page
Bios, headlines, prices and proof
How to write a professional bio that brings enquiries: formulas and 30 examples
How to write a short professional bio that clients trust: a simple formula, what to include and cut, before-and-after fixes and 30 examples by profession.
Read · 12 minHeadline formulas for professional websites, with 24 examples
Seven simple formulas for the headline under your name, with 24 worked examples, the words to avoid and how to keep a headline within advertising rules.
Read · 8 minBrowse all 7 guides in writing your page
Should you show your prices? When it helps, when it hurts and how to do it
Whether a professional should publish prices, six ways to show them, wording templates for common services, and the rules on hidden fees and tax.
Read · 8 minA professional headshot with your phone: lighting, framing and the mistakes to avoid
How to take a clear, trustworthy headshot with a phone in twenty minutes: light, background, framing for a website, clothing, editing and when to hire a photographer.
Read · 8 minTestimonials that build trust: how to ask, what to show and what the rules say
How to ask for specific, genuine testimonials, get consent, display them honestly and stay within US and UK rules, with templates and alternatives.
Read · 7 minBooking link, WhatsApp or contact form: which one should your website lead with?
How to choose the main way clients contact you: a booking link, WhatsApp, phone, email or a form, with a decision table, wording for the button and mistakes to avoid.
Read · 9 minWhat to put on a one-page professional website
The ten things every professional’s website needs, in the order visitors look for them: who you are, what you do, where, proof, prices and a way to get in touch.
Read · 5 minTrust, legal and technical basics
Addresses, privacy and safety
Privacy notice and cookies for a professional’s website: what you need and what to say
What a one-person practice should say about personal data on its website, when cookie consent is needed, the rules in the UK, EU, US and India, and a plain-language template.
Read · 8 minWebsite accessibility for professionals: a practical checklist you can do in an afternoon
What accessibility means for a small professional page, the WCAG 2.2 basics, a checklist for text, colour, images, forms and touch targets, and how to test with your phone.
Read · 6 minBrowse all 3 guides in trust, legal and technical basics
Insights
Research, data and what clients do
What a search for a professional in a city actually returns: a small early sample
Six “profession in city” searches across five countries, sorted by result type: directories, job pages and practices’ own sites. A small, labelled sample with its limits.
Read · 7 minWho do AI assistants recommend in your city? A test you can run in an hour
How to find out which professionals AI assistants name when someone asks for one in your city, how to run the test fairly, how to read the answers and what to do next.
Read · 6 minBrowse all 6 guides in insights
How clients choose professionals online: what the surveys say and what they do not
A careful round-up of published surveys on how people research lawyers, doctors and other professionals online, what the numbers show, their limits, and what to do about it.
Read · 6 minThe cost of being invisible online: a worksheet to estimate what you are missing
A simple worksheet to estimate how many enquiries and how much income a clearer online presence might add, using your own numbers, with two invented examples.
Read · 6 minMobile first: why your professional page should be built for the phone
What the traffic figures say about phones and desktops, why your own clients may differ, a phone-first checklist and how to test your page on a real phone.
Read · 8 minWhat a small professional website costs: published price guides for five countries
A round-up of what web design price guides report for freelancer and agency sites in the US, UK, Germany, France and India, with caveats and how to compare real quotes.
Read · 7 minFree tools and checklists
Things to use today